Dr. Pradeep K. Chintagunta

Class of 2024-25

Joseph T. & Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago

Pradeep K. Chintagunta is a distinguished scholar in the field of quantitative marketing, known for his innovative work linking marketing with industrial organization and development economics. His research focuses on development marketing, using marketing and business tools to assist individuals, entrepreneurs and small businesses in emerging economies.

His most notable accomplishment is broadening the field of quantitative marketing by integrating it with adjacent fields, significantly influencing the development and implementation of marketing strategy.

Chintagunta earned his Ph.D. from Northwestern University.

He is a fellow of the Institute for Operations Research and the Management Sciences (INFORMS) and the Society for Marketing Science and received the Gilbert A. Churchill, Jr. Award for Lifetime Achievement from the Marketing Research Special Interest Group of the American Marketing Association (AMA).

He ranked as the most productive marketing scholar in premier marketing journals for 2014-23, according to the AMA DocSIG Research Productivity Report. Chintagunta has authored more than 100 peer-reviewed articles in marketing, statistics and economics journals.

Chintagunta will collaborate with faculty and students in the Mays Business School.